Organic marketing is a low-budget and long-term marketing approach that gives businesses diverse opportunities to stay in the market. Many small companies and startups struggle to compete with big brands in paid marketing campaigns. Their budget seems to take a bad hit which pushes them to look for other ways to promote their brand. 

Organic marketing tops the list for small businesses when it comes to conducting digital marketing efforts. Their inclusion in businesses’ digital marketing strategies significantly streamlines their bud get issues and gives brands an equal chance to compete against established competitors. 

Organic vs. Paid Marketing 

Organic and paid marketing are both used to promote the products and services of businesses, but they still differ from each other in terms of actual work and the timeline for bringing results. Some of the differences between them are:

Organic marketing works on capturing and nurturing audience relations over time with different strategies, whereas paid marketing uses direct tactics and approaches to narrowly target, engage, and convert prospects into leads and customers in a relatively quicker time.

Organic marketing is accumulated through word-of-mouth marketing as it’s focused merely on building relations first and spreading positive narratives about business. Meanwhile, paid marketing is more part of the sales process and involves actions like purchasing a product or attending a product workshop. 

Organic marketing works on allowing prospects and leads to take action on their own, whereas paid marketing actively goes out to reach clients and strive to convert them from specific tactics.

Top 5 Organic Marketing Channels

Organic marketing is not one singular term. Instead, it is comprised of different marketing channels that work organically to bring reach, brand awareness, and growth.

Content Marketing

Content marketing works organically to bring leads and conversions. They create different strategies and scenarios to attract relevant audiences and engage them with valuable and relevant content. Their main aim is to bring traffic to their website, build trust with them, and persuade them to take certain actions to become qualified leads from a visitor. 

Some of the common formats of content marketing are:

• Blog posts and articles
• eBooks and whitepapers
• Videos 
• Industrial reports
• Social media 
• Social proof

Search Engine Optimization (SEO)

Many Business-to-Business (B2B) SEO agencies offer organic marketing expertise, which usually revolves around boosting a site’s search engine presence organically. 

Many outsourced SEO services include keyword strategies that dictate the appearance of a website’s priority pages on Search Engine Result Pages (SERPs). Secondly, it provides content optimization, which naturally incorporates keywords and optimized phrases in the content to ensure its ranking opportunities and ability to provide relevant and thoughtful content. Lastly, it involves improving page speed and securing quality backlinks to improve the site’s performance and authenticity. (Pay-Per-Click) PPC SEO services can also come under organic marketing as a mixed channel where businesses rank their organic links via sponsored listings.

Social Media Marketing 

Social media marketing focuses on bringing brand attention and creating thoughtful customer relations. Platforms like LinkedIn have enabled B2B businesses to showcase their brands through leadership and recent achievements in bite-size videos and short-form content. This allows them to connect with their different segments of customers and find new opportunities to earn leads and attention. 

On the other hand, paid ads on social media are also one thing that combines organic social strategies to give better growth to businesses. 

Online Communities and Forums

Online communities and forums give businesses a huge opportunity to listen to customers’ needs. Their presence gives businesses valuable insights into understanding what their target audience’s problems are and what things are currently bugging them. These communities bring one important thing which is brand credibility and also give businesses chances to include their web page links to drive traffic to their website. 

Public Relations (PR)

This is another form of revenue marketing strategy that brings massive attention and qualified leads to businesses when done right. PR is one of the best ways to handle unforeseen crises, and its consistent publishing on authentic platforms keeps its brands relevant and at the top of consumers’ minds. It gives brands the opportunity to secure placements on popular media outlets, establish their strong leadership and forge their credibility among the business world.

Closing Words

Organic marketing helps businesses promote their products and services through different unpaid channels such as SEO, content marketing, etc. Their presence has allowed brands to draw their customers over time and create long-term relations with them. To conclude, their presence has provided equal opportunities to small and large companies.